Average Order Value (AOV): The average amount spent per order on an eCommerce website.
Cart Abandonment Rate: The percentage of online shopping carts that are abandoned before the purchase is completed.
Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase.
Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer.
Customer Lifetime Value (CLV): The projected revenue that a customer will generate during their lifetime with a company.
Email Marketing Metrics:
- Click-Through Rate (CTR)
- Conversion Rate
- Bounce Rate
- List Growth Rate
- Email Share Rate
Mobile Traffic and Revenue: Percentage of total traffic and revenue generated from mobile devices.
Net Promoter Score (NPS): Measures customer satisfaction and loyalty by asking customers how likely they are to recommend a company’s product or service.
Online Revenue: Total revenue generated from eCommerce sales.
Product Return Rate: Percentage of products that are returned by customers.
Repeat Customer Rate: Percentage of customers who made more than one purchase.
Revenue by Traffic Source: Amount of revenue generated from different traffic sources (organic, paid, referral, etc.).
Shopping Cart Abandonment Rate: See definition #3 above.
Site Traffic / Sessions: Total number of visits to an eCommerce website.
Time on Site: Average time a visitor spends on an eCommerce website per session.
Unique Visitors: Number of unique individuals visiting an eCommerce website in a given period.
Visitor-to-Lead Conversion Rate: Percentage of website visitors who convert into leads by submitting contact information.