Lemlist Spintax

Liquid Syntax in Lemlist: A Game-Changer for Email Deliverability and Spam Scores

Liquid Syntax is Lemlist’ spin on spintax (no pun intended). Email deliverability and spam scores are critical factors that determine the success of your campaigns. No matter how well-crafted your email is or how enticing your offer may be, if your emails land in the spam folder, all that effort goes to waste. One powerful tool that can enhance your email campaigns is Liquid Syntax in Lemlist. This simple yet effective feature can help boost your email deliverability, reduce your spam scores, and ensure that your emails reach the right audience. But what exactly is Liquid syntax, and why is it so important?

For ideas on how to use Liquid Syntax, visit Lemlist Academy: https://www.lemlist.com/academy/launch-campaigns/personalize/personalise-your-messages-with-liquid-syntax

What is Liquid Syntax in Lemlist?

Liquid is an open-source templating language that lets you dynamically modify your email content. In the context of Lemlist, Liquid syntax allows you to personalize your emails by incorporating variables, such as names, company names, job titles, and other dynamic information. This means you can customize each email based on the recipient’s details, creating a more personalized experience.

Here’s an example of how it works:

Hello {{First Name}}, 

I wanted to reach out to discuss how we can help {{Company Name}} achieve better results with our services.

In this example, the email will pull in the recipient’s first name and their company name, making each email feel more personal and relevant.

Why Is Liquid Syntax Important for Email Deliverability?

Now that we know what Liquid syntax is, let’s delve into why it’s so important for email deliverability and spam scores.

Enhanced Personalization = Better Engagement

Personalization is one of the most powerful ways to boost email engagement. Emails that feel tailored to the recipient are far more likely to be opened and read. This increased engagement (opens, clicks, and replies) is a key signal to email service providers (ESPs) that your emails are wanted and relevant, which in turn improves your deliverability.

When you use Liquid syntax to personalize your emails, you’re increasing the likelihood that recipients will engage with your message, which improves your sender reputation and decreases the chances of being marked as spam. Personalized emails, as opposed to generic ones, are less likely to trigger spam filters.

Reduces the Use of Spammy Keywords

One of the reasons why emails get flagged as spam is the use of overused or “spammy” keywords that trigger email filters. When you rely on personalization through Liquid syntax, you can avoid the trap of using these keywords too frequently. For instance, by dynamically altering subject lines or email copy with the recipient’s details, you avoid sending the same repetitive messages to multiple people, which can look suspicious to spam filters.

Additionally, with Liquid syntax, you can create more varied content without repeating the same exact wording across all your emails. This variability reduces the chances of triggering spam filters, as repeated phrases or words across large volumes of emails are often a red flag.

Improved Sender Reputation

Your email sender reputation is a crucial factor in deliverability. If recipients consistently mark your emails as spam, your reputation with ESPs will drop, and your emails will be less likely to reach the inbox. By using Liquid syntax to personalize your messages, you build trust with your recipients. People are more likely to open and engage with an email that feels relevant to them, and if they don’t mark your emails as spam, your reputation stays intact.

A positive sender reputation also increases your chances of being whitelisted by ESPs. As ESPs recognize that your emails have high engagement rates, they’ll be more inclined to deliver them straight to the inbox, rather than filtering them out as spam.

Increased Open and Click-Through Rates (CTR)

When recipients see content that’s specifically tailored to them—such as their name, company, or other personalized details—they’re more likely to open your email. This leads to higher open rates, which is another positive signal to ESPs. The more people open and interact with your emails, the more likely it is that future emails will be delivered directly to their inbox rather than being relegated to spam folders.

Higher open rates also translate to higher click-through rates (CTR), which boosts engagement further. The higher your engagement metrics, the more favorably ESPs will view your emails, which can help improve your deliverability over time.

How to Use Liquid Syntax Effectively in Lemlist

While Liquid syntax can dramatically improve your email deliverability, it’s important to use it strategically. Here are some tips to maximize its effectiveness:

Test and Optimize Your Personalization

Experiment with different variables and combinations of personalized content. Test subject lines, body content, and even images to find what resonates most with your audience.

Avoid Over-Personalization

While personalization is key, don’t overdo it. Too much personalization can make your email feel unnatural or even spammy. Stick to relevant and meaningful personalization elements, like the recipient’s name, job title, or company name.

Use Dynamic Content

Incorporate dynamic content, such as offering different images or offers based on recipient data, to create a tailored experience for each person. This adds another layer of relevance that ESPs value.

Keep It Relevant and Targeted

Make sure the content you’re personalizing is valuable and relevant to the recipient. The more aligned your content is with their needs and interests, the higher the likelihood they’ll engage with your email.

Monitor Results and Adjust

Use Lemlist’s analytics to track the performance of your email campaigns. Look at open rates, click-through rates, and deliverability metrics to understand how your personalized emails are performing and adjust your approach accordingly.

Incorporating Spintax for Enhanced Email Variability

To further boost personalization and ensure unique emails for each recipient, Lemlist allows you to integrate Spintax—a technique that generates randomized variations of email content. This can make each email feel even more tailored while maintaining consistency in messaging.

Here’s how Spintax works in Lemlist using Liquid Syntax:

{% spin %}
{% variation %} Hello! {% variation %} Hi there! {% variation %} Greetings! {% endspin %}

In this example, Lemlist will randomly choose one of the greetings each time an email is sent. Spintax can be used for:

  • Subject lines
  • Greetings
  • Call-to-action phrases
  • Sign-offs

Steps to Add Spintax in Lemlist

  1. Understand the Spin Syntax Format Spin syntax in Lemlist uses {% spin %} and {% endspin %} tags to create randomized variations of text. Each variation is enclosed within {% variation %} tags.
  2. Identify Sections to Spin Choose parts of your email template where you want variations, such as greetings, subject lines, or call-to-action phrases.
  3. Insert Spin Syntax into Your Email Template Edit your email template in Lemlist and replace static text with spin syntax. For example: {% spin %} {% variation %} Let’s talk soon! {% variation %} Looking forward to connecting! {% endspin %}
  4. Test Your Template Preview the email in Lemlist to ensure the syntax renders correctly and the variations make sense. Use the preview panel to verify that each spun version aligns with your intended tone and message.
  5. Apply and Use in Sequence Once satisfied with the template, save it and apply it within your campaign sequence. Lemlist will automatically randomize the spun sections for each recipient, improving personalization and deliverability.

By leveraging Spintax in combination with Liquid Syntax, you can create unique emails for each recipient, enhancing engagement and avoiding spam filters.

Conclusion: The Power of Liquid Syntax in Lemlist

Liquid syntax in Lemlist is more than just a tool for adding a personal touch to your emails—it’s a powerful strategy for improving your email deliverability and reducing spam scores. By using personalization to create relevant, engaging emails, you signal to ESPs that your messages are wanted and valuable, not spammy or irrelevant. This leads to better engagement, improved sender reputation, and a greater chance of landing in your recipient’s inbox.

Incorporating Liquid syntax into your email campaigns isn’t just a nice-to-have feature; it’s a necessity for marketers looking to boost the effectiveness of their campaigns and improve their chances of success in the competitive world of email marketing.

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