With business development as a service (BDaaS), you can effectively triple or even quadruple your outreach through AI, automation, cold email, and LinkedIn B2B connections.
If you look at the marketing opportunity around LinkedIn alone, it is massive. Very few organizations formalize a plan to utilize LinkedIn effectively, and most CEOs and CFOs have a handful of connections at most. They should be connecting with their customers certainly, preferably CEO to CEO, or CEO to CTO if they’re in technology, since 1st degree connections will now see your corporate messaging, and interact with your content.
Email marketing can be effective, but there are pitfalls that organizations fall into over and over. Snov.IO has great statistics around email marketing and best practices you can read here.
We’ve broken down tips by category for cold email here.