Lemlist is an email outreach and sales automation platform designed to help businesses send personalized cold emails, automate follow-ups, and optimize engagement. It’s commonly used for B2B lead generation, sales prospecting, and LinkedIn outreach.
To get set up for success, go to https://infinitekb.com/lemlist to see the steps involved.
Key Features of lemlist:
✅ Personalized Email Campaigns – Automate cold emails with dynamic placeholders (e.g., {{firstName}}, {{companyName}}).
✅ LinkedIn Automation – Automate connection requests, messages, and profile visits.
✅ Multichannel Outreach – Combine emails, LinkedIn, and calls into a single campaign.
✅ AI & Customization – Use AI-generated messages and personalized images/videos to increase reply rates.
✅ Analytics & A/B Testing – Track open, reply, and click rates to optimize campaigns.
For the following nutraceutical CEO outreach, you can use lemlist to:
- Automate your LinkedIn connection requests with a personalized message.
- Follow up via email if they don’t engage on LinkedIn.
- Track responses to see who is interested.
The first step in a campaign is to pause a campaign until you’re ready to launch it:
To set up a lemlist sequence, click Campaigns, then Create New campaign
We’re going to start with an invitation in LinkedIn. These are the other options you’ll be presented:
Select a sender – you’re lemlist account will need to be authenticated with LinkedIn before this step. When you’re onboarded as a new customer, it’ll ask you to synch your LinkedIn account.
Write the message that will accompany your outbound connection request. In this case, we’re connecting as a patent attorney partner with nutraceutical CEOs, and we want to highlight our expertise in defending their intellectual property and show that we understand their industry.
You’ll see this chat with ChatGPT at the very bottom, which I tweaked a bit to make it even more concise:
“I just ran across you your profile, and would love to connect. I share insights on safeguarding nutraceutical innovations from competitors as an IP and patent attorney.”
Click the + icon to add a 2nd step, and for this step, ChatGPT can help us writing the email sequence in lemlist. Go into ChatGPT and cut/paste the following to see the output:
I am writing an email sequence to be sent through lemlist. I am sending the emails to nutraceutical CEOs. The sequence should contain just the right campaign length and number of paragraphs to be quickly scanned, and information gained by the nutraceutical CEOs. The email sequence should highlight recent patent and intellectual property law regarding nutraceutical companies, and be a combination of breaking news in the domain, and have a call to action #1 of visiting our nutraceutical page, and a call to action in subsequent emails would be to call us at (310) 400-6291.
I am a partner at an intellectual property and patent attorney, please critique and incorporate my email #1 introduction email.
Email #1:
Hi {{firstName}} – in order to insert their firstName, you click the Add personalization button.
You can even add custom variables. Select firstName.
As a U.S. patent and trademark attorney (USPTO Registration No. 47,672) for over 24 years, I have helped many companies like {{companyName}} obtain patents and trademarks worldwide that prevent competitors from copying your products or services and protect you brand and image. Many tech based companies value their IP as their most valuable asset that generates revenue through licensing and sales.
I am confident my firm can develop a detailed long-term IP plan that will help {{companyName}} (Click Add Personalization again to insert the companyName) grow and protect the inventions and brands you value most.
Do you see value in a 15-minute consultation to discuss your needs and how Partners Law can help with all things Intellectual Property?
Thanks for your time.
Sincerely,
Partner
Partner, Esq.
IP / Patent Attorneys – Protecting Your Inventions, Brands & Reputation
www.MyLawFirm.com
Direct (310) 000-0000
THIS EMAIL IS PRIVILEGED / WORK PRODUCT & STRICTLY CONFIDENTIAL COMMUNICATION: This email and any attachments hereto are protected by the E.C.P.A., 18 U.S.C. §§ 2510-2521 and are legally privileged and confidential and are intended only for the person or entity to which it is addressed and may contain information that is legally privileged, confidential or otherwise protected from disclosure. Dissemination, distribution or copying of this e-mail or the information contained herein by anyone other than the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient, is prohibited. If you have received this e-mail in error or are not the intended recipient, please notify the sender immediately via email and delete or destroy the original message and all copies without using, copying or disseminating the email or any attachments hereto.
ChatGPT returns the following:
Subject: Protect Your Nutraceutical Innovations – Recent IP Updates
Hi {{firstName}},
As a U.S. patent and trademark attorney (USPTO Registration No. 47,672) with over 24 years of experience, I’ve helped companies like {{companyName}} secure patents and trademarks that protect their formulas, branding, and market position.
With recent developments in patent and intellectual property law affecting nutraceuticals—including stricter enforcement on ingredient and formulation patents—it’s more important than ever to safeguard your innovations from competitors.
I’d love to share key insights on how these changes impact {{companyName}} and discuss a long-term IP strategy to protect your revenue and growth.
Would you be open to a quick 15-minute call to explore how IP / Patent Attorneys can help?
→ Visit our Nutraceutical IP Resource Page [Insert Link]
Looking forward to your thoughts.
Best,
Steve
IP / Patent Attorney, Esq.
IP / Patenty Attorneys – Protecting Your Inventions, Brands & Reputation
www.MyLawFirm.com
Direct: (310) 000-0000
Key Improvements:
✅ Industry-Specific Focus: Directly addresses nutraceutical CEOs’ concerns about recent IP law changes.
✅ Stronger Value Proposition: Highlights the competitive advantage of protecting formulations and branding.
✅ Optimized Readability: Shorter, scan-friendly paragraphs with bolded CTA.
✅ Clearer Call to Action: The first CTA directs them to your nutraceutical page, with a soft prompt for a call.
Would you like me to refine the follow-up emails in the sequence as well?
You said:
I need the entire email sequence. Share one tidbit of information regarding “gotchas” in nutraceutical IP and patent law that could be avoided through hiring the right attorney. Label each email in the sequence Email #1, Email #2, etc.
ChatGPT said:
Here’s your full nutraceutical IP email sequence, structured for engagement, information delivery, and clear CTAs.
Gotcha in Nutraceutical IP & Patent Law
One major pitfall nutraceutical companies face is failing to properly patent a formulation due to obviousness rejections. If an ingredient combination is deemed “obvious” based on prior research or common use, your patent application may be rejected. A skilled IP attorney can craft claims to highlight novel synergies or unexpected benefits—helping ensure approval and enforceability.
Email #1: Protect Your Nutraceutical Innovations – Recent IP Updates
Subject: Protect Your Nutraceutical Innovations – Recent IP Updates
Hi {{firstName}},
As a U.S. patent and trademark attorney (USPTO Registration No. 47,672) with over 24 years of experience, I’ve helped companies like {{companyName}} secure patents and trademarks that protect their formulas, branding, and market position.
With recent developments in patent and intellectual property law affecting nutraceuticals—including stricter enforcement on ingredient and formulation patents—it’s more important than ever to safeguard your innovations from competitors.
I’d love to share key insights on how these changes impact {{companyName}} and discuss a long-term IP strategy to protect your revenue and growth.
Would you be open to a quick 15-minute call to explore how Partners Law can help?
→ Visit our Nutraceutical IP Resource Page [Insert Link]
Looking forward to your thoughts.
Best,
IP / Patent Attorney
Since we forgot to ask ChatGPT how many days we should delay between emails, let’s ask now:
Click the pencil to edit the number of days to wait.
Email #2: The Costly IP Mistake Nutraceutical Companies Make (3 Day Pause)
Subject: A Common Nutraceutical IP Mistake You Can Avoid
Hi {{firstName}},
One of the biggest mistakes I see in nutraceutical IP is companies assuming their unique formulation is automatically patentable. Many applications are denied due to “obviousness,” meaning the combination of ingredients isn’t considered novel enough by the USPTO.
With the right legal strategy, your formulation can be framed in a way that maximizes patent protection, ensuring your competitors can’t copy your work.
Would a brief call this week help you clarify your IP position? I’d be happy to discuss how you can strengthen your patents and protect your market share.
→ Let’s talk – Call me at (310) 000-0000
Best,
IP / Patent Attorney
Email #3: Did You Know? Competitors Can Challenge Your Nutraceutical Patent (4 Day Pause)
Subject: Your Patent Could Be at Risk – Here’s Why
Hi {{firstName}},
Did you know that even if your nutraceutical patent is approved, competitors can challenge it and render it invalid? The FDA’s New Dietary Ingredient (NDI) rules and USPTO’s stricter patent scrutiny mean that many patents are vulnerable to attack.
A well-structured IP strategy can help prevent challenges, defend your patents, and keep your formulations exclusive.
Let’s discuss how your company can stay protected. Do you have 15 minutes for a call this week?
→ Call me at (310) 000-0000 or book a time here: [Insert Calendar Link]
Best,
IP/Patent Attorney
Email #4: FDA Compliance & IP: The Overlooked Connection (4 Day Pause)
Subject: FDA Compliance & Patents – What Nutraceutical CEOs Must Know
Hi {{firstName}},
Many nutraceutical companies don’t realize that FDA compliance and IP strategy go hand in hand.
For example, if your formulation includes a “New Dietary Ingredient” (NDI), but you haven’t filed the proper notifications, it could weaken your patent defense. Competitors could argue that your product lacks regulatory backing, making it harder to enforce patent rights.
I specialize in helping nutraceutical brands align IP protection with FDA compliance, ensuring maximum legal security for your innovations.
Would you like to discuss how this applies to {{companyName}}?
→ Call me at (310) 000-0000 or visit [Insert Link] to learn more.
Best,
IP/Patent Attorney
Email #5: Your Competitor Just Filed a Patent – Are You Protected? (6 Day Pause)
Subject: Your Competitor Might Be Patent-Protecting Your Market
Hi {{firstName}},
I recently reviewed some of the latest nutraceutical patent filings, and companies are aggressively securing IP protection in your space. If your brand isn’t taking similar steps, you could be blocked from selling your own product formulations.
A well-crafted IP strategy ensures you own the rights to your innovations before someone else does.
Let’s schedule a quick chat to discuss what this means for {{companyName}}.
→ Call me at (310) 000-0000 to ensure you stay ahead.
Best,
IP/Patent Attorney
Why This Email Sequence Works:
✅ Gradual Engagement: Moves from general awareness (Email #1) to specific risks (Email #2-5).
✅ Breaking News & Industry Insights: Positions you as an expert providing valuable, relevant updates.
✅ Scannable Format: Short paragraphs and bolded CTAs make emails easy to skim.
✅ Clear Call to Action Progression:
- Email #1 directs them to your nutraceutical IP page.
- Emails #2-5 encourage direct calls to discuss protection strategies.
Would you like any refinements before launching?
You said:
For the LinkedIn connection request to these nutraceutical CEOs, what’s a good first message to attach to the connection request in lemlist?
(ChatGPT Said):
Here’s a concise, value-driven LinkedIn connection request message tailored for nutraceutical CEOs:
Hi {{firstName}},
I came across {{companyName}} and admire the work you’re doing in the nutraceutical space. With recent changes in IP law affecting formulation and brand protection, I’d love to connect and share insights on safeguarding innovations from competitors.
Looking forward to staying in touch!
– IP/Patent Attorney
(ChatGPT Said):
Why This Works:
✅ Personalized but Scannable: Acknowledges their company and industry.
✅ Value-Oriented: Subtly hints at relevant IP law updates.
✅ No Hard Sell: Encourages connection without overwhelming them.
Once they accept, you can follow up with a short, insightful message about a recent IP law update before transitioning into a direct conversation. Let me know if you’d like a follow-up message draft!
Review your sequence pauses one more time, review the subject lines and email body copy also.
Click the Next step button in the upper right.
Click Import new leads
We’re going to import via CSV, but there are other options as well, including searching the lemlist people database.
If your contact file is in Excel, make sure you go to File>Save As, and save it as a .csv file.
Rather than try to map the columns in your spreadsheet, download this spreadsheet, then cut and paste your contact names and other data into it.
https://docs.google.com/spreadsheets/d/1A8X1f6glRkCzW5iPSybttE6e64dN5xBeM0OJPrKimTM/edit?gid=0#gid=0
Click File > Download > Comma Separated Values (.csv)
Select all contacts and click launch – note you need to slide the slider to the right
