The Complete Guide for 2025
LinkedIn is one of the most powerful platforms for professionals and businesses, and using the right image sizes can make a big difference in how your brand is perceived. Whether you’re optimizing your profile, creating engaging posts, or managing a company page, using the correct LinkedIn image dimensions ensures your content looks sharp and professional.
In this guide, we’ll cover the key LinkedIn image sizes for 2025, including profile photos, banners, post images, and ads.
LinkedIn Profile & Banner Image Sizes
1. LinkedIn Personal Profile Picture
- Recommended Size: 400 x 400 pixels
- Minimum Size: 200 x 200 pixels
- Maximum File Size: 8MB
- Format: JPG or PNG
Your profile picture is the first thing people notice, so ensure it’s high-quality, well-lit, and centered on your face.
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2. LinkedIn Personal Background (Cover) Photo
- Recommended Size: 1584 x 396 pixels
- Maximum File Size: 8MB
- Format: JPG or PNG
The cover photo sits behind your profile picture and offers an excellent opportunity to showcase branding elements, achievements, or a professional setting.
LinkedIn Company Page Image Sizes
3. Company Logo (Profile) Image
- Recommended Size: 300 x 300 pixels
- Format: PNG or JPG
A clear, professional logo helps increase brand recognition. Make sure it’s centered and properly cropped.
4. LinkedIn Company Cover Photo
- Recommended Size: 1128 x 191 pixels
- Format: PNG or JPG
This is an ideal place to highlight your company’s values, tagline, or key services.
LinkedIn Post & Shared Content Image Sizes
5. LinkedIn Feed Post Image
- Recommended Size: 1200 x 627 pixels
- Aspect Ratio: 1.91:1
This size works best for sharing blog links, articles, and general updates.
6. LinkedIn Square Image Post
- Recommended Size: 1080 x 1080 pixels
- Aspect Ratio: 1:1
Square images are great for engagement posts and have a strong visual impact in the LinkedIn feed.
7. LinkedIn Carousel Post (Multiple Images in One Post)
- Recommended Size: 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait)
Carousel posts are a great way to share multiple images in a single post, commonly used for step-by-step guides or storytelling.
8. LinkedIn Document (PDF) Post Cover Image
- Recommended Size: 794 x 1123 pixels (Portrait)
If you upload a PDF as a document post, the first page serves as the cover image. Optimize it for readability and branding.
LinkedIn Ad Image Sizes
9. Single Image Ad
- Recommended Size: 1200 x 627 pixels
- Aspect Ratio: 1.91:1
10. Carousel Ad
- Recommended Size: 1080 x 1080 pixels per image
11. Event Ad
- Recommended Size: 1200 x 628 pixels
12. Video Ad
- Recommended Aspect Ratios:
- Landscape: 16:9
- Square: 1:1
- Vertical: 4:5
Ensure your video thumbnails are visually appealing, as they significantly impact engagement.
Best Practices for LinkedIn Images
✅ Keep Text Minimal: If you include text in images, ensure it’s readable and not overwhelming.
✅ Use High-Resolution Images: Avoid blurry or pixelated images to maintain a professional appearance.
✅ Test on Multiple Devices: LinkedIn crops images differently on mobile and desktop, so preview your images before finalizing.
✅ Stay Consistent with Branding: Use company colors, fonts, and logos to maintain a cohesive look.
By following these LinkedIn image size guidelines, you can maximize engagement, enhance your personal or business brand, and make your posts more visually appealing. Keep these dimensions handy, and always update your content to align with LinkedIn’s latest recommendations! Bookmark this page or LinkedIn’s image specifications page. https://www.linkedin.com/help/linkedin/answer/a563309/image-specifications-for-your-linkedin-pages-and-career-pages