Remarketing and retargeting are both strategies used in digital marketing to re-engage potential customers who have previously interacted with your brand. While they are often used interchangeably, they have distinct differences and applications in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
Retargeting
Retargeting focuses on re-engaging users who have visited your website or interacted with your social media profiles but did not complete a desired action, such as making a purchase. This is typically done through paid ads on platforms like Google or Facebook, so if someone visits your website and looks at a product but doesn’t buy it, you would use retargeting ads to show them that product again on other websites or social media platforms.
Remarketing
Remarketing, on the other hand, usually involves re-engaging past customers through email campaigns. This strategy targets individuals who have already made a purchase or interacted with your brand in some way. With remarketing, you could send an email to a previous customer with a special offer or reminder about a product they viewed.
Applications in SEO and SEM
- SEO: While remarketing and retargeting are more directly related to paid advertising, they can complement your SEO efforts by keeping your brand top-of-mind for users who have already shown interest. This can indirectly boost your organic search performance by increasing brand recognition and repeat visits.
- SEM: In SEM, retargeting and remarketing are crucial components. Retargeting ads can be part of your PPC (Pay-Per-Click) campaigns to bring back visitors who didn’t convert initially. Remarketing helps marketers to nurture leads and encourage repeat purchases, making your SEM strategy better.
Both strategies aim to increase conversions by targeting users who are already familiar with your brand, making them more likely to engage and convert.
Would you like to know more about how to implement these strategies effectively?
