Sales Metrics
Salesforce recommends the following metrics as vital to the success of your business:
- Leads by Source
- Pipeline
- Sales Cycle
- Closed Opportunities
- New Business vs. Upsell
- Win/Loss Rate
- Product Gaps
- Open Opportunities
- Open Activities (calls, demos, visits)
- Open Cases
- Opportunities Past Due
- Sales by Closed Date
For the full reasoning behind these 12 important metrics, go to: https://www.salesforce.com/ap/hub/analytics/essential-sales-dashboard-tips/