Here are a few good places to start learning SEO (Search engine optimization) and SEM (search engine marketing) fundamentals:
Coursera: https://www.coursera.org/learn/seo-fundamentals
SEMrush: https://www.semrush.com/academy/courses/seo-principles-beginners-guide/
Google Search Central: https://developers.google.com/search
Google Intro to Analytics course https://support.google.com/analytics/topic/14089939
Google Search Console helps you monitor your site’s presence in Google search results. You’ll also get emails about your site’s performance, as well as important notifications.
The three main areas you will hear about in the SEO world are on-page optimization, technical optimization (on-site optimization), and off-page (off-site) optimization.
If you’re interested in SEO tools to clone your top-performing competitors’ SEO and boost your search engine ranking, head over to https://infinitekb.com/seo-tools.
Introduction to SEM:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Search Engine Marketing (SEM)
- Organic Search Results
- Paid Search Results
SEO Glossary:
- On-Page Optimization
- Off-Page Optimization
- Keyword Research
- Title Tags
- Meta Descriptions
- Header Tags (H1, H2, etc.)
- Alt Text
- Internal Linking
- External Linking
- Backlinks
- Link Building
- Anchor Text
- Content Marketing
- User Experience (UX)
- Mobile Optimization
- Site Speed
- Crawlability
- Indexability
- Canonical Tags
- Robots.txt
- XML Sitemaps
- Schema Markup
- Local SEO
- Duplicate Content
- Thin Content
- Meta Titles
PPC Glossary:
- Ad Rank
- Quality Score
- Cost-Per-Click (CPC)
- Cost-Per-Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Ad Extensions
- Ad Groups
- Campaigns
- Match Types (Broad, Phrase, Exact)
- Negative Keywords
- Remarketing/Retargeting
- Landing Pages
- A/B Testing
- Geotargeting
- Keyword Bidding Strategies
- Ad Scheduling
- Ad Copy
Analytics and Reporting:
- Google Analytics
- Conversion Tracking
- Key Performance Indicators (KPIs)
- Bounce Rate
- Time on Site
- Pages per Session
- Traffic Sources
- Audience Demographics
- Goal Tracking
- Funnel Visualization
- Attribution Modeling
- ROI Calculation