Video encoding software is software that converts video files from one format to another, usually to reduce file size and improve quality. Video encoding software can use AI to accelerate time to value, which means delivering the best possible results in the shortest amount of time.
Players in the video encoding space leveraging AI to accelerate workflows are:
AI can help video encoding software in several ways, such as:
- Optimizing the encoding parameters and settings for each video file, based on the content characteristics and the target device or platform. AI can learn from previous encodes and apply the best settings for each new video file, resulting in faster processing and higher quality. 12
- Enhancing the video quality and resolution using AI-based upscaling and super-resolution techniques. AI can generate additional pixels and details that are not present in the original video, creating a sharper and clearer image. 34
- Generating video content using AI-based synthesis and generative models. AI can create realistic and engaging video content from text, images, or audio, opening up new possibilities for video creation and editing. 34
By using AI, video encoding software can offer faster, better, and more creative video solutions, increasing the value and satisfaction for both the video producers and consumers.
