**Note – This pricing is an approximation of what you will pay for email and LinkedIn B2B agency work. Final pricing will be outlined in any agreement you would sign with a marketing agency. For agencies to run outbound combined email and LinkedIn connection request campaigns, the price for a retainer is typically somewhere between $2,000-$5,000 per month.
The cost for cold email or LinkedIn agencies to manage a corporate LinkedIn account and post four times per week can vary widely depending on several factors, including the agency’s reputation, the level of service provided, the complexity of the content, and the industry. Here are some general guidelines:
LinkedIn – Basic Management and Posting
- Cost: $500 – $1,500 per month
- Services Included:
- Content creation (4 posts per week)
- Basic scheduling and posting
- Minimal engagement (likes, shares)
- Basic analytics reporting
LinkedIn – Intermediate Management and Posting
- Cost: $1,500 – $3,000 per month
- Services Included:
- Higher-quality content creation (4 posts per week)
- Strategic scheduling and posting
- Moderate engagement (responding to comments, messages)
- Regular analytics reporting and insights
- Some level of audience growth strategy
LinkedIn – Advanced Management and Posting
- Cost: $3,000 – $5,000+ per month
- Services Included:
- Premium content creation (4 posts per week, possibly with multimedia)
- Advanced scheduling and posting strategies
- High engagement (active commenting, personalized responses)
- Detailed analytics reporting and actionable insights
- Comprehensive audience growth and engagement strategies
- Possible integration with other marketing efforts (e.g., email campaigns, paid social)
Cold Email – 10 to 25 Estimated Leads Per Month
- Cost: $2,950 per month
- Services Included:
- AI-Powered Cold Email Strategy
- ICP & Market Research Analysis
- 5,000 unique prospects per month
- Cold Email Infrastructure
- Data-Driven Cold Email Copywriting
- AI Cold Email Campaign Setup & Management
- AI Email Deliverability Optimization & Testing
- CRM Integration
- 10-25 estimated leads per month
Cold Email + LinkedIn Outreach – 30 to 45 Estimated Leads Per Month
- Cost: $2,950 per month
- Services Included:
- AI-Powered Cold Email Strategy
- ICP & Market Research Analysis
- 10,000 unique prospects per month
- Cold Email Infrastructure
- Data-Driven Cold Email Copywriting
- AI Cold Email Campaign Setup & Management
- AI Email Deliverability Optimization & Testing
- CRM Integration
- Inbox Management
- Fractional Head of Business Development
- 30-45 estimated leads per month
Cold Email + LinkedIn Outreach – 45 to 60 Estimated Leads Per Month
- Cost: $6,980 per month
- Services Included:
- AI-Powered Cold Email Strategy
- ICP & Market Research Analysis
- 10,000 unique prospects per month
- Cold Email Infrastructure
- Data-Driven Cold Email Copywriting
- AI Cold Email Campaign Setup & Management
- AI Email Deliverability Optimization & Testing
- CRM Integration
- Inbox Management
- Fractional Head of Business Development
- Fractional Chief Marketing Officer
- LinkedIn Ads
- Google Search Ads
- Landing Pages
- Ad Copywriting
- 45-60 estimated leads per month
Additional Considerations, LinkedIn:
- Content Creation: If the agency is creating high-quality, custom content (e.g., graphics, videos, long-form articles), this can significantly increase the cost.
- Engagement: Agencies that actively engage with your audience (responding to comments, messages, etc.) may charge more.
- Analytics and Reporting: More detailed analytics and regular reporting can also add to the cost.
- Industry: Some industries may require more specialized knowledge, which can increase the price.
Email Sourcing
- Basic Emails: $0.50–$1.00 per address (generic roles like “marketing manager”).
- Highly Targeted Emails: $1.50–$2.00 or more per address for roles like “CISO at SaaS companies with 200+ employees”
See our B2B page for details for the cost of software if you prefer to do it yourself (DIY) versus hire an agency (DFY): https://infinitekb.com/b2b
Scraping of LinkedIn Page Followers
https://infinitekb.com/scraping
Scraping of LinkedIn page followers is a great way to see which customers are fans of your competitor and your competitor’s customers, or they could be members of a specific LinkedIn group with a very specific interest. Pricing tiers are as follows:
Scraping of Sales Navigator Searches
https://infinitekb.com/scraping
Scraping of Sales Navigator searches is easy since saved searches can be accessed via a URL, just like LinkedIn company pages. Without a defined scope of target audience and geographic regions, cost cannot be estimated here, but reach out if you’d like an estimate. Otherwise, head over to Icypeas and give it a go: https://app.icypeas.com/bo/bulksearch?task=salesnav
Cold Email
Cost Per Email Volume Using a Cold Email Marketing Agency.
- Small Campaigns (up to 5,000 emails/month): Typically ranges from $0.30 to $1.00 per email, depending on the quality of the list and the complexity of the campaign.
- Medium Campaigns (5,000–15,000 emails/month): Rates typically range from $0.25 to $0.80 per email.
- Large Campaigns (15,000+ emails/month): Agencies may charge $0.20 to $0.60 per email, with discounts often applied for large-scale outreach.
https://infinitekb.com/cold-email
Sales Intelligence and B2B Contact Databases
If speed to market is important, and you want clean data right out of the gate, Clay is a good choice. Otherwise, see the B2B contacts page for a comparison of software.
Sales Engagement
Sales engagement software ideally will give you the capability to deliver:
- Automated email campaigns: Set up drip campaigns and automated follow-up emails for high-volume outreach.
- AI-powered segmentation: Segment leads based on specific criteria, such as job title, company size, location, or engagement behavior.
- Personalization: Personalize outreach emails based on data points like first name, company name, or industry.
- A/B testing: Test different subject lines, messaging, and calls to action to optimize email performance.
- Deliverability monitoring: Track bounce rates and spam complaints to ensure high deliverability.
- Email personalization: Tailored messaging for higher response rates.
- Email warm-up: Tools to improve deliverability by building sender reputation.
- Automation workflows: For scheduling and tracking follow-ups.
- Multi-inbox support: Managing campaigns across multiple email accounts.
- Analytics: To measure the performance of campaigns.
Pricing for sales engagement varies, but typically looks like this for management of multiple inboxes and sequence workflows.
