At the end of the day, whether selling the value proposition of your company as a CEO, or choosing business development as a career path, we’re all selling something, even if it’s our own unique skill set. This article will share some of the ways you can accelerate sales through technology, identify your ideal customer quicker, and share lead generation techniques.
If you’re looking for to accelerate sales and outreach, learn the tools we use daily, check out the following: sales tools by company name and sales tools by category.
Like much of the content on this website, we’ll take an alphabetized glossary approach to learning business development.
AI is changing the landscape of business development, along with tools that act as CRM, contact databases, and often can combine or integrate with automated multi-touch sequences.
Which brings us to our first question: how many touchpoints does it take to close a deal? The short answer is, it depends. Hubspot has a great article on the subject, and regardless of the CRM you’re using, you’ll want to sign up for their newsletter. https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type
Let’s get back to generative AI for a second. There are benefits to a paid ChatGPT account that we won’t get into here. For now let’s access ChatGPT via Microsoft CoPilot. https://copilot.microsoft.com/ You can also generate images for LinkedIN or your own blog posts via Dall-E, which is accessed through CoPilot.
Type in your query, and click submit. In this case, how many touchpoints does it take on average to close a software deal?
